WHAT'S NEW
Jofa’s ready to wear will have you ready in a jiffy!
‘Inara’ is Asim Jofa’s latest brainchild. It is a range of sophisticated ready-to-wear designs with a pop of glam for the ongoing winter festivities. A truly stellar collection featuring Hira Mani in a formal stitched three piece that will have you ready for any and every event. It is formal enough to attend your best friend’s engagement or nikkah at the same time casual enough to attend a lunch or a dinner date.
With Asim there is always so much more than meets the eye, the silhouettes, the details, all enticing as always. Be it the sleek straight cut shirts or the shirt lehenga combo, you will relish every moment spent in these astounding designs. The pishwas is a timeless beauty with heavy zari work on the border and a lace finish, just right for these intimate weddings going on. Whereas, the luminant lehenga which comes with an intricately embellished shirt and a chatta-patti finish is pure goals. If you want to go for something casual but a hint of formalness to it, opt for the straight cut shirt paired with a jacquard cotton net izaar. All of the ensembles have a minimal chic understatement to them which cannot be missed. Be it the embroidered bunches splattered on an organza canvas, a Mughal inspired border running across the hemline or a bodice with resham and zari work, you will be dressed to impress in any of these Asim Jofa design pieces.
Jofa’s creations are always divinely breathtaking and perfect for draping on festive occasions, this is no different. To top it all off, add Hira Mani’s charisma and grace to the equation and you have yourself a for sure winner. Her presence, let alone the way she carries it, is seen as effortless chic coinciding with the timeless glamour Asim Jofa has going on. Hira Mani is decked in gorgeous jewels by The Traditional Jewelry perfectly keeping in line with the time-honored dresses.
The collection launched today, get your hands on these reasonably priced formals. Starting from Rs. 21,999 PKR to Rs. 33,999 PKR – this luxury is affordable! Asim Jofa does not go overboard with the prices, so that the price points are within means. And owning a dress by none other than Asim Jofa in that price bracket, what else do you want there?
