Mushq Goes All The Way To Cappadocia For Their Upcoming Collection!
October 16, 2020
mushq,winter collection

Launching tomorrow; Mushq brings you yet another stellar collection – ‘Hemline Winter Edit’.

A pop of glamour, warm and chic at the same time – A range of dark hued designs framed against the scenic beauty that is Cappadocia. The best part is that the collection comes with karandi shawls that promise to keep you cozy and warm as well as looking your best. Embroideries on karandi that remind us of all the good times, here to stay. Our favorite is the ‘Wild Aster’, a rich wine color ensemble, perfect for those cold winters, handmade silk buttons, crochete finishing laces add the refinement that we seek. It comes with a bold shawl, lined with fur for those events that are all about the glam quotient. Clothes that become a part of you is one for the ages. This winter this unstitched collection is a must have and is definitely on our wishing list!

Mushq has gone above and beyond for this campaign and that can be vividly seen in the background. Turkey is full heritage and eastern history. Cappadocia known for its cone shaped rock formations and hot air balloons, is the land of natural wonders. The brand chose Rabia Suleman Ahmed as their muse for this collection. Rabia, adorned by jewels by Maheen Gahni Taseer and makeup by Qasim Liaqat is doing spot on justice to the brand and the beauty around her. Hasan Habib Hashmi has managed to capture and incarcerated to the best of his abilities. We have to say, team Mushq has really outdone themselves for a campaign so well done.

From fancy dinner parties to after parties, to those late-night bonfires that make you want to memorize every second of this winter season, never wanting it to end. The struggle is real, of having to look amazing and looking modish at the same time!

Mushq has made its name and seen as a contemporary chic label and it has always lived up to these expectations. Practical fashion that you can enjoy wearing and look dressed to the nines.  Launching tomorrow (17th October) we can only hope that we can get our hands on our favorite pieces!